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Usability, in One Question



Who’s visiting, and why?

Let me say that again: “Who’s visiting, and why?”

This is absolutely the most important question to ask yourself (and others) when you begin building a webpage, website or app for people: Who’s visiting and why?

If you wish to stop reading this article now, you may. The rest of it will not be nearly as important.

Gone are the days of idle surfing. Today, when people visit a website (or load an app or even go to the mall), they have a very clear idea of what they are trying to accomplish.

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